
The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or
service through awareness raising and/or perception building to generate results to the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focussed on raising awareness of the benefits of carrying out transactions or purchases or products within an environmentally sustainable model.
The Multi-channel Marketeer Level 3 Apprentices can progress to become a senior marketing officer or a manager in multi-channel digital platforms.
Included in the programme:
The Multi-Channel Marketer EPA involves the following:
Pass, Merit or Distinction grades may be awarded.
Successful completion of multi-channel marketer standard will allow the completer to become associate member with Chartered Institute of Marketing (CIM), with Digital Marketing Institute (DMI) for Power membership and with Data and Marketing Association (DMA)
for membership.